Brand's Lutein Essence

In 2018, BRAND’s announced a new product for eye health- Lutein Essence. Do we go with the typical marketing tactic for a health product, or do we go all-out on a whole different level? We chose the latter, and BRAND's was daring enough (albeit much persuasion) to follow us through our radical ideas. We recreated Singapore's iconic tanjong pagar and turned it into a futuristic dystopian city with endless screens that are a complete terror to our eyes.

For this experience, I learned to pick up digital painting within 2 weeks and that taking a photograph in the middle of the CBD involves a lot of high-risk jay walking. Good times.