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PCK Singapore Be Steady

Project type

Music Video

Date

Mar 2020

Location

Singapore

Client

MCI

The year is 2020 and the world is in full panic mode- with almost every country going into lockdown against covid. How can a small, travel-dependent nation like Singapore cope with a pandemic of unprecedented levels?

We brought back Singapore's biggest local icon in a whacky but informative music video. He went on to sing, dance and also united the nation in the fight against the virus. The video was also a great success on youtube, racking up almost 1,800,000 views. Those sure are some big yellow boots to fill!