ViuToWin

Streaming has been a staple form of entertainment for most of us- especially more so for the past few years when covid struck. Now that everything is returning to the good ol' days, this meant streaming also took a step back- with reports that popular streaming platforms have actually lost subscribers for the first time in many years. How can Viu, the leading channel for Asian entertainment, overcome this hurdle?

We created a digital race for everyone's favourite k-drama characters and singaporean personalities. It became a sensational nationwide challenge that proved singaporeans were all drama addicts in their hearts.